Another very famous name in the online diamond world is the shop Whiteflash.com. Whiteflash was founded in 2000 in the USA and is a good choice especially for high-priced, precious engagement rings, which are far from mediocre in price and design. The exclusivity has resulted in Whiteflash having customers all over the world, who are served by a team of GIA certified diamond experts. Since whiteflash entered the diamond market, the quality of the online sellers has improved rapidly, as whiteflash is always trying to set new standards and has been awarded with numerous prizes such as the Pinnacle Award or the A+ rating from the Better Business Bureau. For me, whiteflash stands out because they never did a lot of marketing but focused exclusively on the quality of the diamonds and customer service. This makes buying a diamond very pleasant and whiteflash reliable, but in the beginning it was hard to earn this reputation in the scene. Contributing to this has been the in-house seal called A CUT ABOVE, which stands for the fact that the diamonds are cut extremely precisely and only in Antwerp in Belgium under the highest quality standards. Because of these high standards, an A CUT ABOVE diamond is considered to be of the absolute top class, which is reflected in the look, but also in the price. Low-priced diamonds are almost impossible to find on whiteflash.com, but the customer will never receive a diamond that disappoints in quality. In return for the high price you pay, you get more details and data on the diamonds from the seller than any other online seller, which are also GIA certified, for double insurance. All these details can be made available by having each diamond examined and described in detail by whiteflash experts before it is sold. The description is done according to definitions that have been previously established. For the client, in addition to the detailed reports, the diamond is also provided with high-quality photography, with both 3D videos and HD photos of each diamond available on the website. The diamond can be viewed from any angle and under perfect lighting conditions before purchase, making a bad purchase virtually impossible. However, if you make a mistake, whiteflash has a very tolerant return option that allows you to return the diamond and get your money back within four weeks of purchase. Great service!